Summarize the following articles in about 150 words highlighting the key insights learned.
1. Inside Capacitor, BigQuerys next-generation columnar storage format
https://cloud.google.com/blog/products/gcp/inside-capacitor-bigquerys-next-generation-columnar-storage-format
2. An Inside Look at Google BigQuery
https://cloud.google.com/files/BigQueryTechnicalWP.pdf
3. Whitepaper: What to Consider When Choosing Between Amazon Redshift and Google BigQuery (also provided with the Assignment)
4. Whitepaper: The Economic Advantage of Google BigQuery OnDemand Serverless Analytics (provided with the Assignment)