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Read the Case Study 5-1, Santa Cruz Bicycles. Answer the following questions:

What, in your opinion, was the key factor in Santa Cruz      Bicycles’ successful process redesign? Why was that a key factor?
What outside factors had to come together for Santa Cruz      Bicycles to be able to make the changes they did?
Why is this story more about change management than  software implementation?

  Student response:
Do you feel comfortable with the concepts of the question? If not, how can I help you understand it better?

 Does the content of the question relate well to the area of the text you are studying this week?