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Part A: What are some of the characteristics or skills that individuals need to have to be successful with an online business? Which of these skills do you personally have? Which of these skills do you lack? Why? For each skill that you lack, what are your plans to overcome these obstacles?

Part B: The first step any new business should take is to decide on your brand strategy. Consider and answer the following questions as they relate to your proposed online store: Be detailed in your discussion.

  • Who is your target audience? What are their tastes and interests?
  • How can you translate those qualities into a look for your brand?
  • What is your unique selling point? And how will you differentiate yourself from the competition?