business plan for jio telecommunication in canada MARKET ENTRY & DISTRIBUTION GROUP ASSIGNMENT

MARKET ENTRY & DISTRIBUTION

GROUP ASSIGNMENT:

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10% (WEEK 14)

RESEARCH, CREATE & SUBMIT:

AN EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN

& DELIVER: International Business Plan Presentation

PROJECT OUTLINE:

Take an existing or new product or service from the country of your choice into an international market that is new to the company.

The company in question can be:
A real business (to which you have an association or not)
A business that does not yet exist, but which you propose to set up
A fictitious business of your choice

The steps to follow are:
1. Select an organization, product or service and international target market.
2. Complete secondary research to gather information on the following when exporting the selected product or service to the selected target market:

a. potential market entry strategies and your selection & how it will be implemented

b. laws and relevance

c. cultural trends/attitudes – how to use these to your advantage

d. barriers and how they will be overcome

e. and other key considerations and suggested actions

3. Must include an EXECUTIVE SUMMARY and follow the International Business Plan format as we have used before:

EXECUTIVE SUMMARY must include:

· Customer problem/opportunity

· Your solution/approach

· Business model (how you make money)

· Target market (who is the customer and how many are there)

· Competitive advantage

· Management team

· Financial summary

· Funding required

INTERNATIONAL BUSINESS PLAN FORMAT REQUIRED:

Area	Content may include
Business strategy	· Organization’s current position and business model · Current state/trends in sector · Competitive advantage · Organizational growth plan · Market Entry Strategy
Marketing strategy	· Product/service and how it meets the needs of the target market or needs to be adapted · Price point · Where and how product/service will be sold/delivered · How organization will connect with customers in the target market
Operational plan outline	· Facility requirements · Management information systems · Information technology requirements · Commitment of resources
Human resources plan	· Organizational chart of personnel needed for market entry · Job descriptions of all personnel · Critical skills needed · Training programs and requirements to meet organizational skill gaps · Short- and long-term recruitment and retention plans
Communications strategy	· Processes for internal interaction · Processes for interactions with potential and existing customers · Processes for interactions with organizational support services
Social responsibility strategy	· Environmental policies and initiatives · Community contribution initiatives · Relevant certifications
E-business strategy, if applicable	· Website development · Hardware and software requirements · Security issues
Financial plans and forecasts	· Cash flow statements · Profit and loss forecasts · Sales forecasts · Required capital and external funding · Repayment plans for borrowing · Foreign exchange forecast
Exit strategy	· Select exit strategy · When exit strategy will be implemented · Organizational valuation process · Exit clauses

MARK ALLOCATION–
International Market Entry Strategies

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10%

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN (15%)

· Professionalism (Formatting, Style, Grammar) – 5%

· Content (As per Project Guidelines) – 10%

GROUP PRESENTATION (10%)

PowerPoint Presentation – 5%

· Professionalism (Formatting, Style, Grammar)

· Content (As per Project Guidelines)

· Visual Appeal

Presentation – 5%

· Professionalism (Preparedness, Contribution)

· Presentation (Confidence, Communication, Engagement)

· Subject Knowledge

IN GROUPS:

Write a Feasibility Research Report for a potential international trade initiative.

The research report must outline the research taken to determine the feasibility of an international business opportunity for either the company you work for or a fictitious company of your choice. It should relate to either an exporting or importing opportunity for an existing or new product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using the Evaluation Criteria as an organizational guide.

Submission Format

1. Please submit your project (Feasibility Research Report) electronically in WORD format in the Assignment section, with the PowerPoint presentation also included.

2. The project must contain a title page with:

a. the name of the company

b. the product or service and target market

c. the course title and professor name

d. group member names, group leader name and student IDs

3. The acceptable fonts are Calibri (no smaller than 11pt) and Arial (no smaller than 10pt). Line

spacing must be 1.5. Plagiarism is NOT tolerated. Evidence of plagiarism will result in a failed examination. NOTE: The Feasibility Research Report must not exceed 25 pages (excluding title page, table of contents, bibliography and appendices).

Project Guidelines

• Present a well-organized, logical project that reflects both descriptive and analytical abilities. Consider options and alternatives, make recommendations and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself.

Structure the project in line with the Evaluation Criteria. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.

• Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.

• Metrics and financials are important elements of any serious report or analysis. Descriptions are important and qualitative analysis is valuable when properly done. Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

• Each project provides the opportunity to earn points for the “Overall Format” of the project (see Evaluation Criteria). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively, organize sections and titles to assist with flow and readability and review grammar and spelling. Pay attention to the quality and organization of your project.