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business plan for jio telecommunication in canada


MARKET ENTRY & DISTRIBUTION

GROUP ASSIGNMENT:

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10% (WEEK 14)


RESEARCH, CREATE & SUBMIT:

AN EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN

& DELIVER: International Business Plan Presentation

PROJECT OUTLINE:

Take an existing or new product or service from the country of your choice into an international market that is new to the company.

The company in question can be:
A real business (to which you have an association or not)
A business that does not yet exist, but which you propose to set up
A fictitious business of your choice

The steps to follow are:
1. Select an organization, product or service and international target market.
2. Complete secondary research to gather information on the following when exporting the selected product or service to the selected target market:

a. potential market entry strategies and your selection & how it will be implemented

b. laws and relevance

c. cultural trends/attitudes – how to use these to your advantage

d. barriers and how they will be overcome

e. and other key considerations and suggested actions

3. Must include an EXECUTIVE SUMMARY and follow the International Business Plan format as we have used before:

EXECUTIVE SUMMARY must include:

· Customer problem/opportunity

· Your solution/approach

· Business model (how you make money)

· Target market (who is the customer and how many are there)

· Competitive advantage

· Management team

· Financial summary

· Funding required

INTERNATIONAL BUSINESS PLAN FORMAT REQUIRED:

Area

Content may include

Business strategy

· Organization’s current position and business model

· Current state/trends in sector

· Competitive advantage

· Organizational growth plan

· Market Entry Strategy

Marketing strategy

· Product/service and how it meets the needs of the target market or needs to be

adapted

· Price point

· Where and how product/service will be sold/delivered

· How organization will connect with customers in the target market

Operational plan outline

· Facility requirements

· Management information systems

· Information technology requirements

· Commitment of resources

Human resources plan

· Organizational chart of personnel needed for market entry

· Job descriptions of all personnel

· Critical skills needed

· Training programs and requirements to meet organizational skill gaps

· Short- and long-term recruitment and retention plans

Communications strategy

· Processes for internal interaction

· Processes for interactions with potential and existing customers

· Processes for interactions with organizational support services

Social responsibility strategy

· Environmental policies and initiatives

· Community contribution initiatives

· Relevant certifications

E-business strategy, if applicable

· Website development

· Hardware and software requirements

· Security issues

Financial plans and forecasts

· Cash flow statements

· Profit and loss forecasts

· Sales forecasts

· Required capital and external funding

· Repayment plans for borrowing

· Foreign exchange forecast

Exit strategy

· Select exit strategy

· When exit strategy will be implemented

· Organizational valuation process

· Exit clauses


MARK ALLOCATION–
International Market Entry Strategies

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10%

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN (15%)

· Professionalism (Formatting, Style, Grammar) – 5%

· Content (As per Project Guidelines) – 10%

GROUP PRESENTATION (10%)

PowerPoint Presentation – 5%

· Professionalism (Formatting, Style, Grammar)

· Content (As per Project Guidelines)

· Visual Appeal

Presentation – 5%

· Professionalism (Preparedness, Contribution)

· Presentation (Confidence, Communication, Engagement)

· Subject Knowledge

IN GROUPS:

Write a Feasibility Research Report for a potential international trade initiative.

The research report must outline the research taken to determine the feasibility of an international business opportunity for either the company you work for or a fictitious company of your choice. It should relate to either an exporting or importing opportunity for an existing or new product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.


The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using the Evaluation Criteria as an organizational guide.


Submission Format

1. Please submit your project (Feasibility Research Report) electronically in WORD format in the Assignment section, with the PowerPoint presentation also included.

2. The project must contain a title page with:

a. the name of the company

b. the product or service and target market

c. the course title and professor name

d. group member names, group leader name and student IDs

3. The acceptable fonts are Calibri (no smaller than 11pt) and Arial (no smaller than 10pt). Line

spacing must be 1.5. Plagiarism is NOT tolerated. Evidence of plagiarism will result in a failed examination. NOTE: The Feasibility Research Report must not exceed 25 pages (excluding title page, table of contents, bibliography and appendices).


Project Guidelines

• Present a well-organized, logical project that reflects both descriptive and analytical abilities. Consider options and alternatives, make recommendations and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself.

Structure the project in line with the Evaluation Criteria. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.

• Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.

• Metrics and financials are important elements of any serious report or analysis. Descriptions are important and qualitative analysis is valuable when properly done. Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

• Each project provides the opportunity to earn points for the “Overall Format” of the project (see Evaluation Criteria). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively, organize sections and titles to assist with flow and readability and review grammar and spelling. Pay attention to the quality and organization of your project.

FIGURE 2.1

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Feasibility Study Research Project: The Research Process

Define Research Objectives

Create Research Brief

Screen Potential International Markets

Select Research and Data Sources

Design Data Collection Tools and Collect Primary Data

Organize and Analyze the Data

Present Conclusion and Applying the Research

Define Research Objectives

Identify Problems

Develop Questions

Identify Opportunities

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1

STAGE

Starting with a Problem or Opportunity

Possible Questions When Addressing Specific Business Problems

Problem: Our export sales are dropping.

Question: Why are our export sales too low? How can we increase sales to international markets?

Problem: We are suffering from bad press regarding our international business practices.

Question: What is causing this negative image? How can we improve our international reputation?

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1 |

2 |

Starting with a Problem or Opportunity, continued

Questions might also be based on the desire to exploit new opportunities

Opportunity: Restrictions have been lifted on exporting meat products to the European Union.

Question: Should we export to the EU now that trading conditions have changed?

Opportunity: We have received emails from potential purchasers overseas.

Question: Is there enough demand for our product in international markets to justify exporting?

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1 |

2 |

Starting with a Problem or Opportunity, continued

Dividing the Problem

What is the background to this problem or opportunity?

How does this problem or opportunity relate to the competitive environment?

Is the required research possible?

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Examples of Good International Trade Research Objectives

Identify three international markets for the new software

Define the U.S. government requirements for electronic imports

Monitor the trends in downloaded music in India over the next 12 months

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Situational Analysis

Key Research Issues for Exporters

When exploring feasibility for a new venture, research objectives should answer the following questions:

Which international opportunities meet or do not meet the organization’s strategic objectives?

What are the characteristics, pressures, trends and requirements in the target countries that meet the strategic objectives?

What are the preliminary priorities and risks associated with export trade opportunities?

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Key Research Issues for Exporters, continued

Macroeconomic Data

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Gross national product

(GNP)

Gross domestic product

(GDP)

Purchasing power parity

(PPP)

Household disposable income

Market size

Market potential

Market resources

Market sectors

Infrastructure

Urbanization

TABLE 2.2

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Macroeconomic Research Objectives

GNP Identify the country’s annual GNP for the last 5 to 10 years
Identify the criteria used for measuring GNP, to verify accuracy and comparability
GDP and PPP Identify GDP per capita for the last 5 to 10 years
Estimate the PPP for the market compared to the domestic currency
Household disposable income Identify national and regional household disposable incomes
Market size Identify the country’s population, age distribution, population density and population distribution
Market potential Identify country’s average income and income-distribution figures
Examine patterns of consumption spending
Examine patterns of industrial spending

Continued…

TABLE 2.2

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Macroeconomic Research Objectives, continued

Market resources Provide detailed information about topography, climate and natural resources of target country
Market sectors Evaluate the degree of economic activity occurring in major economic sectors
Track rate of change in market activity in major economic sectors
Infrastructure Identify the safest and most reliable routes and modes
Determine travel times from urban centres
Assess reliability, costs and accessibility of business communications
Urbanization Determine population density and demographics of major urban areas
Identify average income and income-distribution figures for city workers

Cultural and Lifestyle Information

Involves several areas of research:

Material culture

Cultural preferences

Languages

Education

Religion

Ethics and values

Social organization

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Material culture Identify the percentage of the population that owns a car
Identify the percentage of the population with access to Internet and wireless communication
Determine affordability and availability of natural gas and electricity for households
Cultural preferences Determine cultural taste preferences
Identify common associations related to symbols and colours
Identify cultural sensitivities that may impact product or service sales
Describe societal roles and expectations
Language Identify the national languages
Identify the official languages
Identify the rates of multilingualism

TABLE 2.3

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Cultural and Lifestyle Research Objectives

Continued…

Education Describe the level of technical education
Identify the percentage of the population that attains a higher education
Identify the percentage of women who attain higher education
Religion Identify the main religions and the official religion
Describe any influence or control religion has on behaviour that may affect sales of product or service
Ethics and values Explore whether dealing with foreign traders is considered a suspect activity
Identify the human rights record
Describe environmental concerns
Social organization Describe role of women in society
Identify attitudes towards minority groups within the population
Describe the extent of militarization

TABLE 2.3

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Cultural and Lifestyle Research Objectives, continued

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Situational Analysis

Political and Legal Information

Political risks that can be identified and evaluated through research:

Political instability

Discrimination against foreigners, foreign trade or foreign investment

Control over commerce

Weak legal protection for property and Intellectual Property rights

Legal business structures

Tax regimes

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Situational Analysis

TABLE 2.4

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Political Research Objectives

Political instability Identify the stability of the current government and how frequently anti-government protests occur
Identify popular support for existing regime
Describe the strength and nature of any political opposition
Discrimination against foreigners, foreign trade or investment Identify the general attitude and discriminatory policies in the market that hinder, or create barriers for, foreigners, foreign trade and foreign investment
Identify key decision makers and their attitudes and preferences towards foreigners and foreign trade
Control over commerce Describe any potential ethical issues that may arise because of business practices in the foreign market, e.g. corruption, bribery

Continued…

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Situational Analysis

TABLE 2.4

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Political Research Objectives, Continued

Weak or legal protection for property and intellectual rights Identify if and how property rights and intellectual property rights are protected
Legal business structures Describe the available forms of legal business structure in the target market
Identify any effect of an organization’s legal structure on liabilities and taxes
Tax regime Identify tax rates and reporting requirements
Describe how taxes are calculated
Describe how tax issues are adjudicated

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Situational Analysis

Product or Service Potential

See Table 2.5 – Product or Service Potential Research Objectives

Research should consider:

Regulations and prohibitions

Sizes, weights and measures

Packaging preferences

Labelling

Pricing

Logos, design and colour

Quality

Preferred purchasing method

Warranties and service

Distribution considerations

Adapted from TABLE 2.6

Competitor Research Objectives

Describe the competitor in terms of

Location and structure

Key employees and their skill sets

Existing strategic partners

Main product or service offerings

Identify competitor’s typical and key customers

Describe competitor’s marketing strategies and activities

Identify competitor’s market share

Identify competitor’s suppliers

Identify if modifications are required to products or services

Key Research Issues for Importers

See Table 2.7 – Key Research Objectives for Importing

The main focus of the research objectives is on assessing operational issues related to the suitability of the supplier or partner, as well as the impact on the supplier’s or partner’s country on the business relationship.

Political and legal environment State whether the export of the desired product, technology or service is restricted from the source country and whether import into the home country is prohibited or permitted
Identify the safety standards that apply in the source country and state whether these are adequate for the importing country
Describe issues with the political situation that could affect the security of the supply and access to it
Identify whether counter-trade arrangements are required
Technological environment Describe how the infrastructure in the country will affect communication with the supplier
Determine whether data protection or cyber-security will be an issue when using the supplier
Marketing benefits Explore the image and reputation the source country has in the organization’s home country: positive or negative? What impact will this have on your own corporate image?

TABLE 2.7

Key Research Objectives for Importing

Continued…

Macro-Level Source Country Attractiveness

Financial environment Identify financial circumstances that could make it difficult for the importing organization to make payments
Circumstances might include monetary policy or the banking infrastructure
Labour environment Describe the current and expected labour market conditions in the source country
Is there adequate transparency and accountability to ensure shareholders will be appeased and public perception will be positive?

TABLE 2.7

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Key Research Objectives for Importing, Continued

Continued…

Macro-Level Source Country Attractiveness

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Key Research Objectives for Importing, Continued

Domestic market conditions Identify whether there are tariffs or non-tariff barriers
Assess whether the product technology is compatible with required standards
Supplier selection Identify all suppliers that possess the product, process or service that the organization can use
Assess reliability
Assess skills gap
Describe supplier’s previous experience
Physical selection Describe how distribution and transportation facilities will affect delivery capacity and delivery times

Market Potential and Supplier Attractiveness

TABLE 2.7

Continued…

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Key Research Objectives for Importing, Continued

Management of the business operation on an ongoing basis Identify product or service adaptations that must be met to meet rules and requirements of the importing country
Identify labelling standards
Describe training procedures that must be in place for the employees

Internal Suitability

TABLE 2.7

Key Research Issues for Importers, continued

Macro-Level Source Country Attractiveness

Organizations require a rapid evaluation of how the environment in the source country will affect the trading opportunity.

Political and legal environment

Technological environment

Marketing benefits

Sociocultural environment

Financial environment

Labour environment

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When trade is possible with a country, organizations must gather information that can be used to find suitable suppliers

Domestic market considerations

Supplier selection

Physical infrastructure

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Key Research Issues for Importers, continued

Market Potential and Supplier Attractiveness

Once a supplier is selected, the organization needs to understand the implications of the activity for its business before a final trade strategy can be developed

Import directly from supplier or hire a foreign agent?

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Key Research Issues for Importers, continued

Internal Stability

Research Issues for Foreign Direct Investment

Ownership-Based Investments

Greenfield

Brownfield

Acquisition

Joint venture

Merger

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Investments Based on Strategic Alliances

Supplier alliances

Research consortium

Co-marketing alliance

Co-production alliance

Bidding consortium

Types of Research Requirements

See Table 2.8 – Location-Oriented Research Considerations

Geographic considerations

Legal considerations

Financial considerations

Regulatory considerations

Employment considerations

Relocation considerations

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Partner-Based Research Requirements

Researchers must gather information that includes:

Size

Financial stability

Product and service orientation

Market orientation

Intellectual Property

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Relationships

Management and personnel

Reputation

Strategic direction

Corporate culture

Create Research Brief

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2

STAGE

Background Information

Timelines

Estimated Budget

ELEMENTS IN A

RESEARCH BRIEF

Organizational background information

Business problem or opportunity background

The reason for research

The actions to be taken with research information

The deadline

The budget

Estimating Budgets

Determine your overall project budget

Review what’s already available

Know what you are in for

Set realistic expectations

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Important Considerations in

International Trade Research

Multiple markets need to be researched

Many small markets

Methodological challenges

Infrastructure challenges

Cultural differences

Security challenges

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UNIT 3

Situational Analysis: Determining Current State and Opportunity for Growth

Screening Potential International Markets: Narrowing the Focus

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STAGE 3: Screen Potential International Markets

Secondary and Primary Research

Screen Potential International Markets

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3

STAGE

Market Size and Growth

Market Accessibility

Business and Political Environment

Market Size and Growth

34

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Situational Analysis

Market Accessibility

35

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Situational Analysis

Business and Political Environment

36

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Situational Analysis

Secondary and Primary Research

Examples:

An organization’s own publications

Government publications

Competitor’s websites and publications

Newspapers, journals, magazine articles

Online Resources for:

Market and business conditions

Country reports

Organizational information

Directories

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Judging the Accuracy of Online Information

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GUIDELINES

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Situational Analysis

Prioritizing Markets for Further Investigation

Largest number of potential customers

Fewest potential barriers (legal, political, financial)

Fewest competitors

Most stable political environment

Highest growth economy

UNIT 4

Situational Analysis: Determining Current State and Opportunity for Growth

Selecting Research Design and Conducting Secondary Research

STAGE 4: Select the Research Design and Data Sources

Types of Research

Data Sources

About Secondary and Primary Research

Conducting Secondary Research

Select the Research Design

and Data Sources

4

STAGE

Primary Sources

Qualitative (Exploratory)

Secondary Sources

Quantitative (Causal)

RESEARCH DESIGN WILL

DEPEND ON THE:

Secondary information available/ need for primary research

Type of data required

Quantitative

Qualitative

Type of research needed to address objectives

Budget and timelines allotted for the research

Types of Research

Types of Research, Continued

Quantitative and Qualitative Research

Quantitative: information that can be analyzed numerically

Qualitative: descriptive information

Exploratory, Descriptive and Causal Research

Exploratory: collecting information informally to gain insights

Descriptive: semi-structured research involving collection of data to explain current market condition, demographics or current business problem

Causal: attempting to determine whether one market variable impacts another

Continuous / Ad Hoc Research

Data Sources

Reliability of the sources

Comprehensiveness of the sources

Comparability of the sources

Cost of obtaining data from the sources

TABLE 4.1

How Required Information Can Influence Research Design

Types of Information Required Research Required
The number of units of a product sold in a potential new market over the past five years. (Quantitative data that is likely to be available in some form.) Secondary research. For example, a market research report on a trade report obtained online.
Number of customers in a new target market who are dissatisfied with a service the company is considering replacing. (Quantitative data that is unlikely to be available.) Primary research. For example, a survey asking a sample selection of customers if they are satisfied or dissatisfied.
The features of a care that are most appealing to consumers in a new international market. (Qualitative data tha