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1.  How do small companies (those without data analytics departments) identify data that indicates potential change in the industry? Is this difficult, expensive, or complex? Explain. 

2.  Gartner’s model for business intelligence maturity identifies four levels of information that can be used to increase the value of an organization’s business strategy. Which of these levels do you believe wields the most direct influence on organizational sustainability? Support your position.   

***Doctorate Questions*** No Plagiarism….Paraphrase the content, and provide Citations and References for each source provided….Please provide a substantive response for EACH question. Each question should have a word count of 150 words or more….Please provide appropriate foundation knowledge, be factual, and enhance the dialogue….Please do not recite the same words just to provide word count….